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Imagine that the selection process is a fair full of stands with products; the product that you are going to promote is yourself, the explanatory brochure is your CV-Resume , the stand of your company is the presentation or resume cover letter (your own) and the competitors are the other candidates who are also using marketing strategies to sell themselves. With so much competition out there, what can you do to make sure that people are interested in reading about your product?
Your Cv-Resume is your primary marketing tool. Cv-Resume purpose is not to get you a job but to get you an interview . Neither an autobiography nor a curriculum vitae, a Cv-Resume presents your relevant skills and accomplishments in an accurate and compelling way to interest potential employers. Your CV Resume is the first stage in finding suitable candidates for a job. Making sure that you make it through to the next round is all a part of how you market yourself on paper. The need to sell yourself in this way is important as your potential employer will make his preliminary judgements based on what he reads, before making that all important decision about whether or not to offer you an interview.
LYING IN YOUR CV
Trying to promote yourself in a curriculum vitae by lying is not only unethical but is also not a good idea for a number of reasons, least of all the high probability of being found out in any vetting process.
First of all you should not underestimate the ability of employers to catch you out, remember experienced hiring managers have see it all before and know the key areas that people are most likely to tell fibs about. In the Internet age the truth can be very easily and quickly uncovered.
Also remember that any lies you have told can catch up with you years later when you are well into a career you have deceitfully obtained. There are many instances of established employees being suddenly dismissed after evidence has emerged showing fake qualifications or credentials.
The consequences of getting caught are serious and can lead to: