Kennedy's oration was front-page news around the country. Pundits saw it as another Ted Sorenson -penned speech drenched in terrestrial aspiration. But for all of its soaring rhetoric, the Rice address was grounded in pragmatism. Kennedy made the case to taxpayers that NASA needed a $ billion budget. Kennedy also did a tremendous job of connecting the moonshot to Houston in ways that thrilled locals. "We meet at a college noted for knowledge, in a city noted for progress, in a state noted for strength," he said. "And we stand in need of all three." What Kennedy did so brilliantly that day was frame the moonshot as being instrumental for . security reasons.