For the Twentieth Anniversary story, a few bridges were burned, and kindling was laid for future burnings. Director Douglas Camfield was reportedly annoyed at not being first choice, although his health would have prevented him from returning. Robert Holmes, brought in at the request of script editor Eric Saward, was unable to make his idea for a multi-Doctor story work (though his involvement would later lead to The Caves of Androzani , and Saward falling out with John Nathan Turner). The tick-list writing process was compounded by the uncertainty over whether Tom Baker was going to appear. When Terrance Dicks took over the writing, he was annoyed when Saward kept inserting Cybermen into the script. For a celebratory story, it was something of an ordeal.
From the start, ProDoula targeted pragmatic doulas ill-disposed to what one woman called “all that woo woo, drum circle, doula heart stuff.” Doulas complained that other organizations didn’t teach them how to make money, so ProDoula included business lessons and offered advanced marketing courses. Doulas said other groups judged mothers, so ProDoula billed itself as apolitical. (In the words of one ProDoula: “client got an epidural, circumcised, formula fed, sleep trained? So what!”) Doulas were upset other organizations took months to certify them, so ProDoula promised speedy certification and around-the-clock support, including on Facebook.