Commercialization or commercialisation is the process of introducing a new product or production method into commerce —making it available on the market . The term often connotes especially entry into the mass market (as opposed to entry into earlier niche markets ), but it also includes a move from the laboratory into (even limited) commerce. Many technologies begin in a research and development laboratory or in an inventor's workshop and may not be practical for commercial use in their infancy (as prototypes ). The "development" segment of the " research and development " spectrum requires time and money as systems are engineered with a view to making the product or method a paying commercial proposition. The product launch of a new product is the final stage of new product development - at this point advertising , sales promotion , and other marketing efforts encourage commercial adoption of the product or method. Beyond commercialization (in which technologies enter the business world) can lie consumerization (in which they become consumer goods , as for example when computers went from the laboratory to the enterprise and then to the home, pocket, or body).