Richard Spencer, one of the most newly famous neo-Nazis, is another great example of someone who has shied away from the neo-Nazi label while obviously holding beliefs that match perfect with those of old school Nazis. Spencer coined the term “alt-right,” and though words can change and evolve over time, he was pretty clear about his intentions with the word. The term “alt-right” was a way to make the white supremacist movement more palatable, especially online. And it gave racists and fascists cover. They could echo the exact thoughts of neo-Nazis while they feigned offense that anyone dare call them one. They’re alt-right, they insist. Not neo-Nazi.